hülsta PRESS INFORMATION 2010

2011-01-14

Stadtlohn, 14.01.2011. In 2010, the German furniture industry has seen a slight growth of approximately 2 %. The international business shows positive impulses with the individual export markets being subject to different dynamics.

1. Turnover development hülsta

In the past fiscal year, hülsta has achieved a total turnover of 253.8 million €. In comparison to the previous year (244.5 million €), this is an increase of 3.8 %.

This positive development is mainly due to a significant upturn in the domestic market, whilst the individual export markets showed a heterogeneous development.

In 2010, the brand manufacturer on average employs 1,250 staff.

2. Marketing budget, level of awareness

The budget for advertising and sales promotion amounts to approximately 6.0 % of the turnover. As in the past, the brand communication is carried out on a national level in the international markets, using adverts and inserts in print, interactive internet marketing as well as regional campaigns carried out by hülsta partners.

For many years, hülsta has been Europe’s best known furniture brand. (Source; GfK, Nürnberg). The level of awareness in the German market exceeds 60% and 80% in the premium segment (Source: Institute for opinion polls, Allensbach).

3. Production site

Since the foundation of the company, the entire hülsta product portfolio has been manufactured in the Western Münsterland. This is due to the high quality standards and exceptional individuality of the hülsta products.

The hülsta headquarters and marketing centre are located in Stadtlohn. The hülsta brand collection is continuously presented on more than 6000 m² of showroom space, providing trade partners, media representatives and consumers with comprehensive information about the latest interior design trends.

In Germany and abroad, hülsta products are sold by competent furniture retail partners.

4. Outlook

Over the coming years, hülsta will consistently extend its positioning as a premium brand. It focuses particularly on the constant development of fascinating product innovations as well as on national brand communication and a strong advertising presence of the key hülsta values: quality, individuality and sustainability.

hülsta Management, Michael Espenhahn